Privacy Policy
Effective Date: February 27, 2026
Introduction
Simply Safeguarded, operated by Darci Lee Solutions Inc. ("we," "us," or "our"), is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, share, and protect information when you visit our website (www.simplysafeguarded.com), purchase our products, subscribe to our emails, or communicate with us.
This policy applies to all individuals whose information we process, including customers, prospective customers, website visitors, newsletter subscribers, and affiliate partners.
By using our website or purchasing our products, you acknowledge that you have read and understood this Privacy Policy. Where required by law, we will obtain your explicit consent before processing your personal information.
- Information We Collect
1.1 Customer and Prospect Information
When you purchase our products or inquire about our services, we may collect: name and email address; billing information and payment details (processed securely through our payment processor); purchase history and product access records; communications and correspondence; and testimonials and feedback you voluntarily provide.
1.2 Newsletter Subscriber Information
When you subscribe to our email list, we collect your name and email address.
1.3 Information Collected Automatically
When you visit our website, we may automatically collect technical information including your IP address, browser type and version, device type and operating system, pages visited and time spent, referring website, and approximate location (city/region level based on IP). We use cookies and similar technologies as described in Section 7.
1.4 Information from Third Parties
We may receive information about you from referral partners or affiliate partners (with your consent) and service providers or platforms you use when you interact with our content.
- How We Use Your Information
2.1 Product Delivery
We use your information to deliver digital products you have purchased, provide access to course materials, videos, and downloadable resources, send purchase confirmations and access instructions, and provide customer support.
2.2 Communication
We communicate with you to respond to inquiries, send product-related updates and notifications, and send invoices and payment confirmations.
With your consent, we may also send marketing communications including newsletters with scam prevention tips and updates, educational resources and guides, product updates and new offerings, and promotional offers for our products and select affiliate products we recommend.
You may unsubscribe from marketing communications at any time using the unsubscribe link in any email.
2.3 SMS and Text Communications
If you opt in to receive SMS or text message communications from us, we may send product updates, service notifications, and marketing messages. Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP to any message. Reply HELP for assistance. Your consent to receive SMS is not a condition of purchasing any product.
2.4 Affiliate Marketing
We participate in affiliate marketing in two ways. First, we may occasionally recommend third-party products or services and receive a commission if you make a purchase through our affiliate links. We only recommend products we believe are genuinely useful. Second, we may work with affiliate partners who promote our products on our behalf. When affiliates refer customers to us, we may receive your name and email address from the referring platform.
2.5 Business Operations and Analytics
We use information to process payments, maintain customer records, improve our products and services, analyze website usage, comply with legal obligations, and protect against fraud and security threats.
- Use of AI Tools
In the course of operating our business, we use artificial intelligence tools to assist with content creation, research, design, and communication drafting. These tools currently include but are not limited to Claude (Anthropic), ChatGPT (OpenAI), and Midjourney.
Our AI safeguards: we do not input sensitive personal information (such as Social Insurance Numbers, Social Security Numbers, banking details, or passwords) into AI tools. We anonymize or de-identify customer data before inputting it into AI tools where feasible. AI-generated outputs are reviewed by a human before being used or delivered. We use enterprise or professional-tier AI services where available, which typically include stronger data protections.
If you have concerns about how AI tools are used in connection with your data, please contact us at [email protected].
- Legal Basis for Processing
4.1 For Users in Canada (PIPEDA)
We collect and process personal information with your knowledge and consent, or as otherwise permitted under the Personal Information Protection and Electronic Documents Act (PIPEDA). You may withdraw consent at any time, subject to legal or contractual restrictions.
4.2 For Users in the EEA/UK (GDPR)
We process your personal information based on: Contract Performance (processing necessary to deliver products you have purchased); Consent (where you have given explicit consent, such as newsletter sign-ups or marketing communications); Legitimate Interests (our legitimate business interests such as improving services, marketing, and fraud prevention, provided these do not override your rights); and Legal Obligations (compliance with laws, regulations, court orders, or legal processes).
4.3 For Users in California (CCPA/CPRA)
See Section 13 for your specific rights under California law.
- How We Share Your Information
We do not sell, trade, or rent your personal information to third parties.
We may share your information in the following limited circumstances:
5.1 Service Providers and Tools
We engage trusted third-party service providers to support our operations, including: Kajabi (course hosting, sales pages, and product delivery); Kit (email marketing and automation); Squarespace (website hosting); Stripe and/or PayPal (payment processing); Adobe (content creation); Snagit (screen recording and content creation); Canva (graphic design); Midjourney (AI image generation); Claude (Anthropic) and ChatGPT (OpenAI) for AI-assisted content creation.
All service providers are contractually required to maintain confidentiality and use your information only to provide services to us.
5.2 Affiliate Partners
When affiliate partners promote our products, they may have access to limited information necessary to track referrals and commissions. Affiliate partners are bound by their own privacy policies and are not permitted to use your information for purposes other than the affiliate relationship.
5.3 Legal Requirements
We may disclose your information when required by law, regulation, legal process, or government request, or when we believe disclosure is necessary to comply with legal obligations, protect our rights, property, or safety, protect the rights of our customers or others, or prevent fraud or security threats.
5.4 Business Transfers
If Simply Safeguarded or Darci Lee Solutions Inc. is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. You will be notified of any such change via email and/or prominent notice on our website.
5.5 With Your Consent
We may share your information with third parties when you have given explicit consent, such as for testimonials or case studies.
5.6 Testimonials
With your explicit consent, we may use testimonials you provide in our marketing materials, including our website, sales pages, social media, emails, and advertisements. When using testimonials, we may include your first name and last initial, your general geographic location (city or state/province), and your words as provided to us. We will obtain written consent (including email confirmation) before using any testimonial. You may withdraw your consent and request removal of your testimonial at any time by contacting us at [email protected].
- Data Security
We implement industry-standard security measures to protect your personal information, including encryption of data in transit (SSL/TLS), secure credential management, regular security updates, limited access on a need-to-know basis, and secure disposal of sensitive information.
While we implement reasonable security measures, no digital system is completely secure. We cannot guarantee absolute security of information transmitted over the internet or stored electronically.
- Cookies and Tracking Technologies
7.1 What Are Cookies
Cookies are small text files stored on your device when you visit our website. They help us understand how you use our site and improve your experience.
7.2 Types of Cookies We Use
Essential Cookies (Required): Enable core website functionality, remember your preferences during your session, and maintain security.
Analytics Cookies (Optional): Track website traffic, user behavior, and popular content. Help us understand how visitors use our site.
Marketing Cookies (Optional): Track effectiveness of marketing campaigns, remember your communication preferences, and provide relevant content based on your interests.
7.3 Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to view and delete cookies, block third-party cookies, or block all cookies (which may impact website functionality).
When you first visit our website, you will see a cookie consent banner. You can accept or decline optional cookies. Essential cookies cannot be disabled as they are necessary for the website to function.
- Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy and comply with our legal obligations.
Active Customers: Purchase and service-related information for the duration of your account plus 7 years (legal/tax compliance).
Former Customers: Contact information for 7 years after last purchase or until you request deletion. Financial records for 7 years as required by law.
Newsletter Subscribers: Contact information until you unsubscribe or request deletion.
Website Analytics Data: Retained for 26 months.
Marketing Communications: Removal processed within 5 business days of an unsubscribe request.
After retention periods expire, we securely delete or anonymize your information. You may request earlier deletion subject to our legal obligations (see Section 9).
- Your Privacy Rights
Depending on your location, you have some or all of the following rights regarding your personal information: Access (request confirmation of whether we process your personal information and obtain a copy of it); Correction (request correction of inaccurate or incomplete personal information); Deletion (request deletion of your personal information, subject to legal retention requirements); Data Portability (receive your personal information in a structured, commonly used, machine-readable format); Objection (object to processing of your personal information for direct marketing or based on legitimate interests); Restriction (request restriction of processing in certain circumstances); and Withdraw Consent (withdraw consent at any time, without affecting the lawfulness of processing before withdrawal).
To exercise any of these rights, contact us at: [email protected] with the subject line "Privacy Rights Request." We will respond to your request within 30 days. We may request additional information to verify your identity before fulfilling requests.
If you believe we have violated your privacy rights, you may file a complaint with: Canada: Privacy Commissioner of Canada (www.priv.gc.ca, 1-800-282-1376); EEA/UK: Your local data protection authority; United States: Your state attorney general's office.
- Data Breach Notification
In the event of a data breach that poses a real risk of significant harm to individuals:
Canada (PIPEDA): We will notify affected individuals and the Privacy Commissioner of Canada as required under PIPEDA's mandatory breach reporting regulations, and take steps to reduce the risk of harm.
EEA/UK (GDPR): We will notify the relevant supervisory authority within 72 hours of becoming aware of a qualifying breach. We will notify affected individuals without undue delay where the breach is likely to result in a high risk to their rights and freedoms.
United States: We will comply with applicable state breach notification laws, including notifying affected individuals within the timeframes required by their state of residence.
- International Data Transfers
Simply Safeguarded is based in Vancouver, British Columbia, Canada. If you are located outside Canada, your information will be transferred to and processed in Canada.
For EEA/UK Users: Canada is recognized by the European Commission as providing an adequate level of data protection. Your information is protected under Canadian privacy laws (PIPEDA), which meet EU adequacy requirements.
For US Users: Your information is processed in Canada under PIPEDA, which provides strong privacy protections. Where our service providers process data in the United States, we ensure appropriate safeguards are in place.
For Other International Users: By using our services, you consent to the transfer of your information to Canada and processing under Canadian privacy laws.
- Children's Privacy
Our services are directed toward adults, primarily adults aged 55 and older. We do not knowingly collect personal information from children under 18. If we discover we have collected information from a child under 18, we will delete it immediately. If you believe we have inadvertently collected information from a child, please contact us at [email protected].
- California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act and the California Privacy Rights Act:
Right to Know: You may request the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purpose for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You may request deletion of your personal information, subject to certain exceptions including legal obligations, fraud prevention, and internal uses.
Right to Correct: You may request correction of inaccurate personal information.
Right to Opt-Out of Sale or Sharing: We do not sell or share your personal information for cross-context behavioral advertising. We have not sold personal information in the past 12 months.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights.
To exercise your California privacy rights, contact us at [email protected] with the subject line "CCPA Request." We will verify your identity and respond within 45 days.
- Affiliate Disclosure
Simply Safeguarded participates in affiliate marketing programs. This means we may earn commissions when we recommend third-party products or services and you make a purchase through our links. This does not affect the price you pay. We only recommend products we genuinely believe are valuable and relevant to our audience.
Additionally, third-party affiliate partners may promote Simply Safeguarded products. These affiliates operate under their own privacy policies and terms.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, applicable laws, new services or features, or regulatory guidance.
When we make changes, we will update the "Effective Date" at the top of this policy, post the revised policy on our website, and notify active customers and newsletter subscribers via email if changes are material.
Your continued use of our services after changes take effect constitutes acceptance of the revised Privacy Policy. If you do not agree with changes, you may discontinue use of our services and request deletion of your information, subject to legal retention requirements.
- Contact Us
Questions, concerns, or requests regarding this Privacy Policy or our privacy practices:
Simply Safeguarded Legal Entity: Darci Lee Solutions Inc. Email: [email protected] Website: www.simplysafeguarded.com Address: 329 Howe St, Unit #515, Vancouver, BC V6C 3N2, Canada
For privacy rights requests, data access, corrections, or deletions, please email [email protected] with the subject line "Privacy Request."
We aim to respond to all inquiries within 48 hours and fulfill requests within 30 days.
